The Institute for the promotion of Italian deli meats (IVSI – Istituto Valorizzazione Salumi Italiani) is a voluntary, non-profit consortium that represents the entire deli meats sector and, through its members,  represents all sizes and levels of deli meat producers

Founded in 1985 in response to the growing information needs of consumers and with the aim of enhancing the image of Italian deli meats, in more than 35 years  IVSI has implemented many important communication programs and interventions that have had a great impact on the entire Italian deli meats sector. It was a roadmap undertaken to inform mass media operators, opinion leaders, and an ever-growing public of consumers, both in Italy and abroad, in a complete, correct and engaging way, about the productive, economic, nutritional and cultural aspects of deli meats.

In 2018 IVSI presented the “IVSI Manifesto, the charter of our values” based on 7 principles such as the importance of the bond to the territory, the importance of our tradition, or ethics and sustainability in the production process.